I Smoke Weed

To promote a new season of Viceland’s weed centric show Weediquette we developed a campaign that aimed to change the conversation about marijuana use and who uses it. We brought to light stories of people from all over the U.S. to break all the stoner stereotypes. Doctors, Teachers, Tourists, Politicians, and many more all smoke weed. By showing how mainstream it actually is, this campaign hopes to remove the stigmas around marijuana and steer the conversation towards a more productive direction.

Viceland I Smoke Weed Campaign

Viceland I Smoke Weed Campaign

Viceland I Smoke Weed Campaign

Viceland I Smoke Weed Campaign

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