In 2014, Yahoo! partnered with the San Francisco 49ers to be the exclusive online sports content, social networking, as well as photo and video sharing partner for the brand new Levi’s Stadium and the 49ers. During the construction and development of the stadium I was responsible for printed materials, merchandise, and the design and branding of several fan experiences. Specifically the Yahoo Fantasy Football Lounge, that allows fans to watch the game with real-time stats and updates across their fantasy leagues.
For the duration of the campaign I had the pleasure of working alongside Ben Whitla, Director of Branding & Design, as well as a network of talented designers located in Yahoo!’s California office.