Wellfed

Digital Design, Branding, Art Direction

Digital Design, Branding, Art Direction

Branding, art direction, and website for Wellfed – a lifestyle brand and podcast focused on creativity, culture, and sometimes food.

What started as a passion for home cooking and wellness evolved into experimenting with recipes, creating short films, and art directing photoshoots.

As my own client I wanted to craft a unique brand story across all touchpoints. The result is a fresh, humble, and wholesome voice that isn’t afraid to step out its comfort zone.

Visit wellfed.us and on Instagram for more.

Branding, art direction, and website for Wellfed – a lifestyle brand and podcast focused on creativity, culture, and sometimes food.

What started as a passion for home cooking and wellness evolved into experimenting with recipes, creating short films, and art directing photoshoots.

As my own client I wanted to craft a unique brand story across all touchpoints. The result is a fresh, humble, and wholesome voice that isn’t afraid to step out its comfort zone.

Visit wellfed.us and on Instagram for more.

Wellfed Brand Design Photography Board
Wellfed Brand Design Photography Board

Logo

Inspired by vintage cookbooks and early coupons, Cooper Black was chosen to bridge the gap between old and new. The logo is tightly kerned to represent the feeling of being welcomed into a friend or family’s home.

Inspired by vintage cookbooks and early coupons, Cooper Black was chosen to bridge the gap between old and new. The logo is tightly kerned to represent the feeling of being welcomed into a friend or family’s home.

Wellfed Brand Design Logo
Wellfed Brand Design Logo Red

Typography

Round like a plate and friendly on the eyes. Calibre shares the precision and engineering similar to trying a recipe for the first time.

Round like a plate and friendly on the eyes. Calibre shares the precision and engineering similar to trying a recipe for the first time.

Wellfed Brand Design Typography
body-copy
Wellfed Website Design and Development

Website & Podcast

Wellfed the podcast interviews creatives and talented individuals all over the New York area. It covers topics such as getting a job in the creative industry, work-life balance, and the occasional favorite meal.

I designed and built the website to allow listeners to find episodes and all of the listening platforms the podcast is distributed to. Article pages include a full transcription of each episode along with imagery a branded ‘To-Go Notes’ section for each episode.

You can find episodes of wellfed here.

Wellfed the podcast interviews creatives and talented individuals all over the New York area. It covers topics such as getting a job in the creative industry, work-life balance, and the occasional favorite meal.

I designed and built the website to allow listeners to find episodes and all of the listening platforms the podcast is distributed to. Article pages include a full transcription of each episode along with imagery a branded ‘To-Go Notes’ section for each episode.

You can find episodes of wellfed here.

Wellfed Brand Design Podcast Cover 1
Wellfed Brand Design Podcast Cover 1

Art Direction & Video

Meals and ingredients were shot on brand colors with contrasting shadows to accentuate and lure hungry eyes.

A series of short cooking films were produced to share on social media. The films were condensed and weaved together using motion cuts to keep viewers engaged and build a rythmic narrative.

Meals and ingredients were shot on brand colors with contrasting shadows to accentuate and lure hungry eyes.

A series of short cooking films were produced to share on social media. The films were condensed and weaved together using motion cuts to keep viewers engaged and build a rythmic narrative.

Wellfed Brand Design Art Direction
Wellfed Brand Design Art Direction
Wellfed Brand Design Photography

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